Syntax Studios

Shaping the beauty
of everyday brands

Syntax Studios is a strategic brand transformation studio led by Kim Sentis.

With over 15 years of experience in cosmetics, branding and marketing, Kim partners with brand leaders to clarify vision, unlock new positioning and guide meaningful transformation.

Combining strategic clarity, emotional intelligence and creative leadership, KBD helps brands express who they truly are – clearly, consistently and beautifully.

We often work with brands at pivotal moments – when they need to redefine who they are and where they are going.

Our hybrid model allows us to assemble tailor-made teams around each project, delivering the strategic depth of a consultancy with the creative impact of a leading agency.

Syntax Std. ++

Our
Services

What we do best

Brand Strategy

Vision clarity, positioning, brand architecture and strategic roadmaps that align teams and unlock growth.

Visual Identity

Key visuals, motion design, packaging design and brand expression systems built for consistency and impact.

Packaging Design

Structural and graphic packaging solutions that elevate shelf presence and embody brand truth.

Retail Experience

In-store activation, merchandising concepts and visual storytelling that create memorable brand moments.

Digital Content

Digital campaigns, social content and sales materials crafted to extend brand narrative across touchpoints.

Creative Direction

End-to-end creative leadership ensuring every expression is on-brand, elevated and emotionally resonant.

In their
words

"Kim brought a rare combination of strategic depth and creative sensitivity. She understood our brand DNA immediately and helped us evolve without losing our soul."

Marie Laurent

Brand Director, Cosmetics Group

"Working with KBD felt like a true partnership. They challenged us in the best way, and the result was a brand we're genuinely proud of."

Thomas Berger

CEO, Heritage Brand

"The level of care and precision in every detail was extraordinary. From strategy to execution, every touchpoint was considered and beautiful."

Sophie Durand

Marketing VP, Luxury Retail

"Kim's ability to listen deeply and translate complex ideas into clear, compelling brand expressions is unmatched. A transformative experience."

Pierre Moreau

Innovation Director, FMCG

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FAQ

Our approach

Do you work on brand strategy and large-scale projects?

Yes. We partner with brands on strategic transformation — from positioning and architecture to creative expression across all touchpoints. Our model is built for scale.

Are you specialised in packaging?

Packaging is one of our core strengths. We design structural and graphic packaging that elevates shelf presence while staying true to brand essence.

Do you work beyond packaging?

Absolutely. Our expertise spans brand strategy, visual identity, retail experience, digital content, and creative direction. We take a holistic view of brand expression.

Do you collaborate with R&D or innovation teams?

We frequently collaborate with R&D and innovation teams to ensure brand strategy is embedded from the earliest stages of product development.

Are you a large agency?

We are a highly expert and agile structure, surrounding ourselves with bespoke talents depending on each project's scale and complexity.

What differentiates you from a traditional agency?

Our founder-led model ensures senior involvement at every stage. We combine the strategic depth of a consultancy with the creative excellence of a top agency — without the overhead.

What is your working process?

We begin with deep listening and strategic immersion, then move through iterative creative development with continuous client collaboration, ending with polished delivery and brand guidelines.

Do you work with responsible brands?

We are drawn to brands with purpose. Responsibility and positive impact are values we share and actively seek in our partnerships.

Do you work internationally?

Yes. We work with global brands across markets, adapting strategy and design to cultural contexts while maintaining brand coherence.

How do you embody your values beyond client projects?

Our commitment extends beyond brand strategy. Through initiatives like The Providence Club, we create spaces for dialogue between leaders, creatives and innovators around the positive transformation of brands.

We also contribute to events and reflections on the future of branding – fostering a more human, conscious and inspired ecosystem.